CREATIVE ART & DESIGN director

AT OGILVY NY

/Imagined Stories

March, 2024

Father-son duo turn playtime ideas into AI-generated art and stories.

Being a parent boosts my creativity by constantly challenging me to see the world through my kid’s eyes. Every day is an adventure, and I find myself coming up with new ways to entertain, educate, and engage with him. Recently, I started a fun project with my 2.5-year-old son. It’s an exercise in remixing things. It’s amazing how kids can think up so many things.

Our deal is simple: every time we play together, especially outdoors, I joke with him that he has to “pay” me for that time with an idea. He always comes up with the craziest combinations of animals and things he loves that we find in our moments together.

Then, I use AI tools to create pictures and stories based on his ideas. It’s been a wonderful experience seeing his excitement and imagination come to life in different ways. He even helps me select the outcome and suggests details and changes because, in the end, he is kind of the client here. :)

The following steps Noah (client) asked is to turn them into books (and I agree because I don’t want him looking at these weird creatures at the computer or cellphone screen); besides that, he wants me to bring the ideas of his friends to life.