I’m a Brazilian-born, Brooklyn-based creative with 18+ years shaping how brands show up in the world—from Super Bowl spots to AI-driven experiences. My work lives at the intersection of design, storytelling, and technology, and now as Design Director at Ogilvy NY, I help brands like Audi, Dove, FIFA World Cup 26™, and MLS move with culture rather than chase it.

Before that, I spent nearly a decade crafting campaigns for BMW, Lay’s, Liberty Mutual, Lunchables, and HP—collaborating with incredible teams at JWT, W3Haus, BBDO, GS&P, and FLAGCX to turn briefs into ideas that travel, connect, and stop you.

With a background in Industrial and Graphic Design, I lead with craft and curiosity. I’ve taught at the GS&P Academy, mentored emerging talent, and built teams that turn complexity into clarity. I believe in ideas that make people feel something—and in design that earns its place in the world.

Beyond the work: I’m dad, husband, urban art nerd, and unapologetic soccer obsessive. Working on the next FIFA World Cup 26™ and helping MLS keep growing as one of the most exciting leagues in the world gives me the perfect excuse to keep buying jerseys—and to call watching endless matches “research.”

I’m also a lifelong experimenter. Recently, I used AI to create a rapper version of myself who writes verses about very serious topics like random Wi-Fi drops or how underrated chicken jerky is. Creativity takes many forms—and I’m here for all of them.

And yes—I’ve got a Green Card.