I'm Nando — made in Brazil, based in Brooklyn. I work with MLS. I worked on FIFA World Cup 2026 — a ticket campaign that drove 15 million requests a day, more than every World Cup since 1930 combined. Infantino called it a new benchmark in the history of world sport. It also explains the jerseys.

Twenty years across GS&P, AlmapBBDO, Ogilvy, and places in between. The brands have been big — Audi, BMW, Dove, FIFA, MLS. The brief is always about a brand. The work has always been about a person.

In Brazil, 13 million people couldn't read or write. HP Magic Words gave them a published voice for the first time.

One in two girls quits sports because of what people say about her body. The Game is Ours answered with a Super Bowl soundtrack made entirely from the sounds of girls playing — no instruments, just their bodies, just their joy.

When platforms started narrowing the definition of beauty to a handful of near-identical faces, The Beauty Machine made that invisible pressure visible at London's Waterloo Station, then put real women's faces back on the billboards.

I'm proud of these not because of the awards — but because they started with something true and didn't compromise it on the way out.

My background is in Industrial and Graphic Design, which means I think about how things are made, not just what they say. I've taught at the GS&P Academy, mentored emerging talent, and spent years partnering with strategists, technologists, and engineers. I believe technology is most powerful when it disappears into play, intuition, and emotion — and moves with people rather than chasing attention.

I experiment with AI the way I approach any new instrument — curious about what it does when given personality. Generating is easy. Knowing what's actually good is still the whole game.

Dad. Husband. Soccer obsessive. Still hands-on. Always working on something.