I’m Nando. Made in Brazil, based in Brooklyn.

I worked on FIFA World Cup 2026: a ticket campaign that drove 15 million requests a day, more than every World Cup since 1930 combined. FIFA called it a new benchmark in the history of world sport. It also explains the jerseys.

Twenty years across GS&P, AlmapBBDO, Ogilvy New York and places in between. Audi, BMW, Dove, FIFA, HP, MLS. The brief is always about a brand. The work has always been about a person.

In Brazil, 13 million people couldn’t read or write. HP Magic Words gave them a published voice for the first time.

One in two girls quits sports because of what people say about her body. The Game is Ours answered with a Super Bowl soundtrack made entirely from the sounds of girls playing. No instruments. Just their bodies, just their joy.

When platforms narrowed beauty to a handful of near-identical faces, The Beauty Machine made that pressure visible at London’s Waterloo Station. Then we put real women’s faces back on the billboards.

I’m proud of these because they started with something true and didn’t compromise it on the way out. Not because of the awards.

My background is Advertising and Art Direction, plus Industrial and Graphic Design. I think about how things are made, not just what they say. I’ve taught at the GS&P Academy, mentored emerging talent, and partnered for years with strategists, technologists and engineers.

Technology is most powerful when it disappears into play, intuition and emotion. It should move with people, not chase attention.

I experiment with AI like any new instrument: curious about what it does when given personality. Generating is easy. Knowing what’s actually good is still the whole game.

Dad. Husband. Soccer obsessive. Still hands-on. Always working on something.