I’m a Brazilian-born, Brooklyn-based Creative Art & Design Director with 18+ years of experience shaping how brands behave in culture — from global moments like the Super Bowl to emerging AI-driven creative systems. My work lives at the intersection of culture, storytelling, and technology, helping brands such as Audi, Dove, FIFA World Cup 26™, MLS, BMW, and others move with people rather than chase attention.

With a background in Industrial and Graphic Design, I lead hands-on and collaboratively. I’ve taught at the GS&P Academy, mentored emerging talent, and partnered closely with strategists, technologists, and engineers to translate new tools — including AI — into expressive, culturally fluent experiences. I believe technology is most powerful when it disappears into play, intuition, and emotion.

Beyond the work, I’m a dad, husband, and an unapologetic soccer obsessive — genuinely grateful to be working on the next FIFA World Cup in the U.S. and with MLS as the league continues to grow into a global spectacle. It conveniently justifies a few questionable jersey expenses lately, and the amount of soccer I watch (strictly professional research).

I’m also a constant experimenter. Lately, I’ve been experimenting with AI in playful, unexpected ways — less about outcomes, more about learning how new tools behave when given personality.