Social Experiment
/
Brand Activation
A.I. VS K.I.
/ About the project
A.I. has taken over the creative world in just a couple of years. Students write essays with ChatGPT. Artists use Midjourney to create beautiful images. A.I. art museums have sprung up across the world. But no matter how powerful A.I. gets, there is one creative force even more powerful: K.I. (kid imagination).
A cultural tension explored through design and narrative. This project contrasted artificial intelligence with human intuition, using visual language to ask where authorship truly lives.
/ Credits
Client:
Lunchables
Agency:
GSP
My Role:
Art & Design Director
Photography:
Emilio Diaz
/ Year
2023
Other
projects
Get in touch








