CREATIVE ART & DESIGN director

AT OGILVY NY

Lunchabels

/

Social Experiment

A.I. VS K.I.

/ About the project

The cultural conversation around AI creativity was everywhere.


We asked a simpler question: have you seen what a kid does with a pretzel stick? This project put artificial intelligence up against kid imagination — and let the kids win.


Shot by Emilio Diaz, designed as a visual and editorial system that made the argument without making a speech.

/ Credits

Client:

Lunchables

Agency:

GSP

Photography:

Emilio Diaz

/ Year

2023

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