Brand Campaign
/
Super Bowl
Joy is a simple recipe
/ About the project
Simplifying joy in an overcomplicated world.
A minimal system celebrating everyday pleasure. The project focused on how restraint, rhythm, and tone can create emotional resonance without excess.
/ Credits
Client:
Lays
Agency:
GSP
My Role:
Art Director
Director:
Nick Ball
Photography:
João Canziani
/ Year
2023
Other
projects
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