Lays
/
Brand Global Campaign
Joy is a simple recipe
/ About the project
Simplifying joy in an overcomplicated world.
A minimal system celebrating everyday pleasure. Restraint as a creative strategy: the right rhythm, a genuine tone.
Super Bowl.
/ Credits
Client:
Lays
Agency:
GSP
Director:
Nick Ball
Photography:
João Canziani
/ Year
2024
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