Lays
/
Brand Global Campaign
Joy is a simple recipe
/ About the project
Simplifying joy in an overcomplicated world.
A minimal system celebrating everyday pleasure. Joy is a Simple Recipe treated restraint as a creative strategy — minimal system, right rhythm, genuine tone. Shot by João Canziani, directed by Nick Ball. Super Bowl.
/ Credits
Client:
Lays
Agency:
GSP
Director:
Nick Ball
Photography:
João Canziani
/ Year
2023
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