BMW
/
Brand Campaign
Are we there yet?
/ About the project
A tribute to endless innovation.
The question isn’t rhetorical. It’s BMW’s reason for existing. The film turns the tension of anticipation into momentum. Not frustration. Not impatience.
The restlessness that only comes when you actually believe something better is coming. A very specific register for a car brand. We hit it.
/ Credits
Client:
BMW
Agency:
GSP
Director:
Mark Jenkinson
/ Year
2018
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