Sprite
/
Innovation
RFRSH na lata
/ About the project
Sprite is a global brand with a very local job: feel like it belongs on the streets of Brazil, not in a boardroom in Atlanta.
RFRSH na Lata (“refresh in the can”) was built from the inside out, rooted in Brazilian cultural codes, visual language and the energy of the moment.
A case study in localizing without diluting. A global brand behaving differently in a market without losing who it is.
/ Credits
Client:
Sprite
Agency:
FLAGCX
/ Year
2015
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