BMW
/
Brand Activation
The Electric AI Canvas
/ About the project
If The Ultimate AI Masterpiece was the proof of concept, The Electric AI Canvas was where it went to live in the world.
Unveiled at Art Basel Basel 2023, the installation transformed the fully electric BMW i5 into a generative art surface — a living canvas shaped by five contemporary artists: Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon, and Bin Woo Hyuk. Each brought a completely different visual language; the AI held it together.
After Basel, the work traveled to Frieze Seoul and the 18th edition of Contemporary Istanbul. Three cities. Five artists. One car. No paint.
/ Credits
Client:
BMW Global
Agency:
GSP
/ Year
2022






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