Activation
/
Generative AI
The Electric AI Canvas
/ About the project
From AI to Art Basel: BMW unveils the electric AI canvas as the next phase of its AI masterpiece.
BMW unveiled "The Electric AI Canvas" at Art Basel in Basel 2023, an installation inspired by the new BMW i5. An extension of the entirely virtual work "The Ultimate AI Masterpiece."
It transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art. It features works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon, and Bin Woo Hyuk.
Following its exhibition at Basel, “The Electric AI Canvas” traveled to Korea at Frieze Seoul and Turkey at the 18th Edition Contemporary Istanbul.
/ Credits
Client:
BMW Global
Agency:
GSP
My Role:
Art Director
/ Year
2022
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