Adobe Photoshop
/
Brand Campaign
Everyone can Photoshop
/ About the project
There are 3.1 million results for "Photoshop tutorials" on Google. The top comment is still that it's too difficult, too intimidating, too much.
The brief: prove that wrong. We reframed the tool as a creative playground instead of a professional suite. Accessible, expressive, fun.
Clone, blur, dodge, distort, multiply, heal, transform, sharpen, stylize, smudge. The list of what anyone can do is longer than people think.
/ Credits
Client:
Adobe
Agency:
GSP
/ Year
2022








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