CREATIVE ART & DESIGN director

AT OGILVY NY

Adobe Photoshop

/

Brand Campaign

Everyone can Photoshop

/ About the project

There are 3.1 million results for "Photoshop tutorials" on Google. And the top comment is still that Photoshop is too difficult, too intimidating, too much.


The brief was essentially: prove that wrong. We reframed the tool not as a professional suite but as a creative playground — accessible, expressive, and genuinely fun to explore. Clone, blur, dodge, distort, multiply, heal, transform, sharpen, stylize, smudge. Turns out the list of what anyone can do is a lot longer than people think.

/ Credits

Client:

Adobe

Agency:

GSP

/ Year

2022

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