CREATIVE ARt/DESIGN director

now AT LEO NY

Adobe Photoshop

/

Brand Campaign

Everyone can Photoshop

/ About the project

There are 3.1 million results for "Photoshop tutorials" on Google. The top comment is still that it's too difficult, too intimidating, too much.

The brief: prove that wrong. We reframed the tool as a creative playground instead of a professional suite. Accessible, expressive, fun.

Clone, blur, dodge, distort, multiply, heal, transform, sharpen, stylize, smudge. The list of what anyone can do is longer than people think.

/ Credits

Client:

Adobe

Agency:

GSP

/ Year

2022

Other

projects

25

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The Beauty Machine

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