Summer on

GS&P's first BMW campaign, and we started with Einstein. His theory of relativity tells us that time isn't fixed — it's influenced by velocity. The faster you go, the slower time moves. Summer lasts 93 days. 8 million seconds. In a BMW, it lasts longer.

Directed by John Hillcoat, shot by Hoyte van Hoytema. The kind of brief where the physics are actually on your side.