Brand Campaign
/
Sales Campaign
Summer on
/ About the project
The GS&P's inaugural BMW campaign, "Summer On," delves into Einstein's theory of relativity, which asserts that time is not fixed but somewhat influenced by velocity. Consequently, the greater the speed, the less one perceives the progression of time. The campaign elucidates the mechanics behind this miraculous occurrence, revealing that summer lasts only 93 days or 8 million seconds.
/ Credits
Client:
BMW
Agency:
GSP
My Role:
Art Director
Director:
John Hillcoat
DoP:
Hoyte van Hoytema
Photography:
Anton Watts
/ Year
2018
Other
projects
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