BMW
/
Brand Campaign
Summer on
/ About the project
GS&P's first BMW campaign, and we started with Einstein.
His theory of relativity says time isn’t fixed. It’s influenced by velocity. The faster you go, the slower time moves.
Summer lasts 93 days. 8 million seconds. In a BMW, it lasts longer.
The rare brief where the physics are on your side.
/ Credits
Client:
BMW
Agency:
GSP
Director:
John Hillcoat
DoP:
Hoyte van Hoytema
Photography:
Anton Watts
Production:
Serial Pictures
/ Year
2018
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