MLS
/
Brand Campaign
MLS is back
/ About the project
For the launch of the 2026 MLS season, we didn't just cast talent — we built a moment. Magic Johnson, LAFC's own, handled the invitations. Son Heung-Min, Matt Freese, Diego Luna, Joseph Paintsil, and Céline Dept showed up.
The brief was to make the league feel like the cultural event it actually is. I think we did that.
/ Credits
Client:
MLS
Agency:
Ogilvy NY
/ Year
2026
Other
projects
Get in touch