Magic Words

/ About the project

HP is helping people preserve one of their greatest treasures: their memories.

Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories? Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.

/ Credits

Client:

Agency:

AlmapBBDO

My Role:

Art & Design Director

Director:

Leandro HBL

DoP:

Vagner Jabour

Photography:

Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa