HP
/
Product Launch
Magic Words
/ About the project
In Brazil, over 13 million people cannot read or write. Magic Words started with a simple question: how many stories have been forgotten because of that?
We created the first book written by people who had never written before — using HP technology to help them preserve memories they had no other way to record.
Directed by Leandro HBL. Cannes Gold.
/ Credits
Client:
HP
Agency:
AlmapBBDO
Director:
Leandro HBL
Production:
Bando Studio
/ Year
2016






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