CREATIVE ART & DESIGN director

AT OGILVY NY

HP

/

Product Launch

Magic Words

/ About the project

In Brazil, over 13 million people cannot read or write. Magic Words started with a simple question: how many stories have been forgotten because of that?


We created the first book written by people who had never written before — using HP technology to help them preserve memories they had no other way to record.


Directed by Leandro HBL. Cannes Gold.

/ Credits

Client:

HP

Agency:

AlmapBBDO

Director:

Leandro HBL

Production:

Bando Studio

/ Year

2016

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