HP
/
Product Launch
Magic Words
/ About the project
In Brazil, over 13 million people can't read or write. How many stories have been lost because of that?
We made the first book written by people who had never written before, using HP technology to preserve memories they had no other way to record.
Cannes Gold.
/ Credits
Client:
HP
Agency:
AlmapBBDO
Director:
Leandro HBL
Production:
Bando Studio, The Goodfellas
/ Year
2016
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