Dove
/
Super Bowl
The Game is Ours
/ About the project
Girls hear about their bodies their entire lives.
Body shaming is the number one reason girls quit sports.
We didn't respond to that with words. We responded with sound — the actual sounds girls make when they play. Every stomp, every clap, every breath used as the score for their defiance.
Directed by Savanah Leaf, shot by Rodrigo Prieto. The work aired during the Super Bowl.
/ Credits
Client:
Dove
Agency:
Ogilvy NY
Director:
Savanah Leaf
DoP:
Rodrigo Prieto
Photography:
Hannah Sider
/ Year
2026








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