CREATIVE ART & DESIGN director

AT OGILVY NY

Dove

/

Super Bowl

The Game is Ours

/ About the project

Girls hear about their bodies their entire lives.


Body shaming is the number one reason girls quit sports.


We didn't respond to that with words. We responded with sound — the actual sounds girls make when they play. Every stomp, every clap, every breath used as the score for their defiance.


Directed by Savanah Leaf, shot by Rodrigo Prieto. The work aired during the Super Bowl.

/ Credits

Client:

Dove

Agency:

Ogilvy NY

Director:

Savanah Leaf

DoP:

Rodrigo Prieto

Photography:

Hannah Sider

/ Year

2026

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