Audi Gingerbread Village

/ About the project

Unable to compete on price during the holiday season, Audi aimed to elevate brand perception through tangible experiences. Our solution: a 100% handcrafted stop-motion film.

This "gingerbread village" meticulously recreated Audi's iconic history, demonstrating unparalleled precision and craftsmanship. Premiering during the Netflix NFL Christmas game, it powerfully reinforced Audi as a priceless brand, winning the season through pure craft.

/ Credits

Client:

Audi

Agency:

Ogilvy NY

My Role:

Design Director

/ Year

2025