Lunchables
/
Brand Campaign
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/ About the project
Everyone was losing their minds over AI. We went the other way.
Lunchables Dunkables is a snack for kids. In focus groups, they weren’t just eating it. They were building worlds with it. Chicken planets. Magic swords. Yellow submarines.
Kid imagination was a creative force AI couldn’t touch. So that became the campaign.
/ Credits
Client:
Lunchables
Agency:
GSP
Director:
Joseph Mann
DoP:
Carlos Veron
Production:
BlinkInk
/ Year
2023
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