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When everyone was losing their minds over AI, we went in the other direction.

Lunchables Dunkables is a snack for kids — and in focus groups, kids weren't just eating it, they were building entire worlds with it. Chicken planets. Magic swords. Yellow submarines. We realized Kid Imagination was a creative force AI couldn't touch. So we made that the campaign.

Directed by Joseph Mann, animated by BlinkInk.