Brand Campaign
/
Product Launch
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/ About the project
Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?
We held focus groups for kids to try our snack and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it; they imagined entire worlds with it.
So, we decided to show how AI was no match for KI (Kid Imagination).
/ Credits
Client:
Lunchables
Agency:
GSP
My Role:
Art & Design Director
Director:
Joseph Mann
DoP:
Carlos Veron
Production:
BlinkInk
/ Year
2023
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projects
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