Social Content
/
Production Design
BMW Grillz
/ About the project
A playful collision between luxury and street culture. The project reinterpreted a classic BMW design element through urban expression, creating a cultural object that felt unexpected, expressive, and deeply authored.
BMW Grillz was featured across the global launch of the 2 Series model.
/ Credits
Client:
BMW
Agency:
GSP
My Role:
Art & Design Director
/ Year
2020
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