Social Content
/
Production Design
BMW Grillz
/ About the project
From cars to culture: BMW introduces iconic grillz jewelry inspired by classic grille.
With the All-new 2 Series, BMW wanted to reach a younger, more urban audience. So, we decided to celebrate an iconic part of the vehicle, the grill, by designing an incredible piece of Jewelry: BMW Grillz. BMW Grillz was featured across the global launch campaign for the 2 Series.
/ Credits
Client:
BMW
Agency:
GSP
My Role:
Art & Design Director
/ Year
2020
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