No one is just one flavor

We Truly called Dua Lipa to show off all her flavors.

Truly Hard Seltzer has more flavors than any other spiked seltzer brand in the US. With that in mind, we conceived the "No one is just one flavor" campaign—a big, open-armed gesture of acceptance in an otherwise polarized world. In this dreamy spot, we teamed up with global music phenomenon Dua Lipa and director David LaChapelle for an iconic piece of film that features Dua Lipa as more than a pop star, because no one is just one flavor.

A brand system built around honesty and presence. The work centered on how a brand behaves in real life—favoring simplicity, tone, and cultural relevance over traditional messaging.