CREATIVE ART & DESIGN director

AT OGILVY NY

Truly

/

Brand Campaign

No one is just one flavor

/ About the project

Truly has more flavors than any other spiked seltzer in the US.


We could have listed them. Instead, we called Dua Lipa. Directed and shot by David LaChapelle, the film treated the brief like a creative opportunity — not a product demo.


The idea was openness, in a world that keeps narrowing things down. No one is just one flavor. Neither is she.

/ Credits

Client:

Truly

Agency:

GSP

Director:

David LaChapelle

Photography:

David LaChapelle

/ Year

2023

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