No one is just one flavor

/ About the project

We Truly called Dua Lipa to show off all her flavors.

Truly Hard Seltzer has more flavors than any other spiked seltzer brand in the US. With that in mind, we conceived the "No one is just one flavor" campaign—a big, open-armed gesture of acceptance in an otherwise polarized world. In this dreamy spot, we teamed up with global music phenomenon Dua Lipa and director David LaChapelle for an iconic piece of film that features Dua Lipa as more than a pop star because No one is just one flavor.

The spot aired on the Season Finale of NBC’s Saturday Night Live. Along with being an Ad Age Creativity Editor’s Pick, the spot was also featured in Muse by Clio, Adweek, and Shoot.

/ Credits

Client:

Truly

Agency:

GSP

My Role:

Art & Design Director

Director:

David LaChapelle

Photography:

David LaChapelle

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