Truly
/
Brand Campaign
No one is just one flavor
/ About the project
Truly has more flavors than any other spiked seltzer in the US.
We could have listed them. Instead, we called Dua Lipa. Directed and shot by David LaChapelle, the film treated the brief like a creative opportunity — not a product demo.
The idea was openness, in a world that keeps narrowing things down. No one is just one flavor. Neither is she.
/ Credits
Client:
Truly
Agency:
GSP
Director:
David LaChapelle
Photography:
David LaChapelle
/ Year
2023






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