Audi
/
Ambient Design
The Purple Storm
/ About the project
Orlando City SC fans are the Purple Storm. Not a mascot. A force of nature, and the city's weather backs it up.
We built a visual and narrative system around that identity: color, motion and electricity, used consistently across platforms. The Audi e-tron fits that world naturally.
The work didn’t have to explain why. It just had to belong.
/ Credits
Client:
Audi / Orlando City SC
Agency:
Ogilvy New York
Production:
Ankur Patar
/ Year
2025
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