The Purple Storm

Orlando City SC fans are known as the Purple Storm. That's not a mascot — it's a force of nature, and the city's weather backs it up.

We built a visual and narrative system around that identity: color, motion, and electricity used consistently across platforms to express something that already had real energy in it. The Audi e-tron fits naturally into that world. The work didn't need to explain why. It just needed to belong.