Dove
/
Print Ads
Get Unready
/ About the project
65 years of the Dove Beauty Bar, launched just after midnight on New Year's Eve.
No big brand moment. The opposite: the quiet ritual of washing the night off your face.
Confetti, smudged makeup, the beautiful mess that follows a good night.
Get Unready is a behavioral platform, not a single message. An inversion of beauty advertising that kept evolving through the year. Cannes Gold.
/ Credits
Client:
Dove
Agency:
Ogilvy New York
Production:
Utopic
/ Year
2025
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