Brand Campaign
/
Print Ads
Get Unready
/ About the project
Celebrating over 65 years, Dove kicked off 2025 with its “Get Unready”. An inversion of traditional beauty narratives, designed as a behavioral platform rather than a single message. The work invited people to undo expectations, shifting the brand from aspiration to authenticity through lived moments.
My role involved crafting the case study for this project, and it was a privilege to help tell its story.
Huge congratulations to the incredible creative team:
Alex Holm & Avi Steinbach
Caroline Mortensen & Chloe Bayhack
Drishti Khokhar
/ Credits
Client:
Dove
Agency:
Ogilvy NY
My Role:
Design Director
Production:
Utopic
/ Year
2025
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