Brand Campaign
/
Print Ads
Get Unready
/ About the project
Celebrating over 65 years, Dove kicked off 2025 with its “Get Unready”. An inversion of traditional beauty narratives, designed as a behavioral platform rather than a single message. The work invited people to undo expectations, shifting the brand from aspiration to authenticity through lived moments.
/ Credits
Client:
Dove
Agency:
Ogilvy NY
My Role:
Design Director
Production:
Utopic
/ Year
2025
Other
projects
Get in touch