Brand Campaign
/
Print Ads
Hiders Keepers
/ About the project
A behavioral idea designed to turn everyday human instincts into a cultural moment. This project reframed a simple action into a shared system of participation, allowing the idea to scale organically through people, not media weight.
/ Credits
Client:
Stella Artois
Agency:
Ogilvy NY
My Role:
Design Director
Photography:
Ale Burset
/ Year
2025
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