CREATIVE ARt/DESIGN director

now AT LEO NY

Stella Artois

/

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Hiders Keepers

/ About the project

The best ideas don't explain themselves. They invite people in.

Hiders Keepers turned an everyday human instinct into a shared game. The idea scaled through people’s own behavior, not media weight.

Cannes Silver.

/ Credits

Client:

Stella Artois

Agency:

Ogilvy New York

Photography:

Ale Burset

/ Year

2025

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