Stella Artois
/
Print Ads
Hiders Keepers
/ About the project
The best ideas don't explain themselves — they invite people in.
Hiders Keepers turned an everyday human instinct into a shared system of participation. Instead of buying attention with media weight, the idea was designed to scale through people's own behavior.
Shot by Ale Burset. Cannes Silver.
/ Credits
Client:
Stella Artois
Agency:
Ogilvy NY
Photography:
Ale Burset
/ Year
2025
Other
projects
Get in touch