Brand Activation
/
Generative AI
The Ultimate AI Masterpiece
/ About the project
In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW. To celebrate BMW's 50th anniversary of cultural engagement, we invited a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.
/ Credits
Client:
BMW
Agency:
GSP
My Role:
Art & Design Director
/ Year
2021
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