BMW
/
Brand Activation
The Ultimate AI Masterpiece
/ About the project
In 1975, Alexander Calder became the first artist to use a BMW as his canvas. Lichtenstein did it. Warhol did it.
For 50 years of BMW cultural engagement, we invited a new intelligence to leave its mark.
One of the first times a major brand handed the brush to an algorithm. Not to outsource creativity. To see what happens when machine and legacy meet. Andy Gold.
/ Credits
Client:
BMW
Agency:
GSP
/ Year
2021
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