Sodastream
/
Super Bowl
Water on Mars
/ About the project
A Super Bowl spot that didn't try to entertain. It tried to believe in something. A crew of astronauts trekking across Mars in search of the source of all life — water.
Directed by Bryan Buckley and shot by Rodrigo Prieto, both Academy Award nominees.
The work was built on an emotional bet: that in an overcrowded ad break, the thing that earns attention is sincerity.
/ Credits
Client:
Sodastream
Agency:
GSP
Director:
Brian Buckley
DoP:
Rodrigo Prieto
Photography:
Quinn Gravier
/ Year
2020
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