Film
/
Experience
Outride ADHD
/ About the project
One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus.
An empathy-driven system designed to reframe ADHD through experience rather than explanation. The project used motion and interaction to translate mental states into something felt rather than described.
See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving Johnny Green-directed film for the Specialized Foundation.
/ Credits
Client:
Specialized
Agency:
GSP
My Role:
Art Director
Director:
Johnny Green
DoP:
Michael Gioulakis
Production:
The Mill
/ Year
2019
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