Liberty Mutual
/
Film
Liberty Mutual
/ About the project
Insurance advertising is so full of clichés that people stopped hearing it. So we leaned into them. Deliberately, loudly, on purpose.
“Something to Help You Remember” became a long-running platform that made fun of advertising conventions and still did the job advertising is supposed to do.
/ Credits
Client:
Liberty Mutual
Agency:
GSP
Director:
Tim Godsall
Production:
Anonymous Content
/ Year
2020
Other
projects
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